Amazon's AI summarizing product reviews for better shopping experience.

1 min read
Source: CNBC
Amazon's AI summarizing product reviews for better shopping experience.
Photo: CNBC
TL;DR

Amazon is testing a feature in its shopping app that uses generative AI to summarize customer reviews on some products. The feature provides a brief overview of what shoppers liked and disliked about the product, along with a disclaimer that the summary is "AI-generated from the text of customer reviews." Amazon has long relied on AI and machine learning to deliver targeted ads and personalized recommendations to shoppers, and CEO Andy Jassy said in April that generative AI and large language models stand to "transform and improve virtually every customer experience."

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