France’s 2,000-year-old cancoillotte goes viral, reshaping dairy aisles

France’s 2,000-year-old cancoillotte cheese is surging in popularity thanks to social media influencers who highlighted its low-fat, high-protein profile (130 calories, 8g fat, 16g protein per 100g), driving a 25% May surge in demand and a regional dairy renaissance across Franche-Comté; with PGI status and health endorsements helping sales, though the cheese remains a regional specialty to many consumers outside the region.