Food Industry Phases Out Artificial Colors Amid Consumer Demand

1 min read
Source: NPR
Food Industry Phases Out Artificial Colors Amid Consumer Demand
Photo: NPR
TL;DR

Food manufacturers are phasing out artificial dyes in favor of natural alternatives, but maintaining vibrant colors remains a challenge due to consumer expectations and the cost of natural dyes, with some companies like Sam's Club making significant progress while facing resistance from shoppers accustomed to bright, processed food colors.

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