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The Marketing Genius of McDonald's Grimace Birthday Campaign

1 min read
Source: NBC Chicago
The Marketing Genius of McDonald's Grimace Birthday Campaign
Photo: NBC Chicago
TL;DR

McDonald's has launched a special edition "Grimace Birthday Meal and Shake" that includes a medium French Fry, choice of Big Mac or 10-piece Chicken McNugget, and a Grimace-approved purple milkshake made up of "McDonald’s signature vanilla soft serve and berry flavors." The shake has received mixed reviews on social media. The meal costs around $15 and is available for a limited time at participating restaurants. McDonald's will also start inserting popular plus Squishmallows into Happy Meals across the country beginning in late 2023.

Topics:businessfood#birthday-meal#food#grimace#mcdonalds#shake#squishmallows
Share this article
  1. We tried McDonald's new ‘Grimace Birthday Meal and Shake.' Here's what we learned  NBC Chicago
  2. McDonald's Released a Brand-New Game Boy Color Game for Grimace's Birthday  IGN
  3. McDonald’s fans have claimed Grimace as a gay icon for his birthday  Polygon
  4. ‘Don’t drink the Grimace shake’: Grimace’s ‘birthday’ drew out filthy memes and unsettling lore  The Daily Dot
  5. Grimace's Birthday Shake Is McDonald's Marketing at Its Finest  The Takeout

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