Bucketverse Unleashed: KFC’s bold rebrand turns a bucket into a world
TL;DR Summary
KFC teams with agency JKR for a 360-degree rebrand that reimagines the bucket as a world—the Bucketverse—updating the logo, typography, interiors, packaging, app design and social voice, while expanding photography and illustration and introducing a QXR (quick experience restaurant) model, all while keeping the Colonel and iconic red-and-white identity.
- Enter the Bucketverse: KFC’s finger-licking rebrand turns an icon into an entire world It's Nice That
- KFC adds new menu items, updates logo as part of global brand refresh Fox Business
- KFC leans into boneless chicken, new drinks as chain tries to regain market share CNBC
- KFC’s Next Global Chapter Will Be ‘Unmistakably’ Bold and True to the Brand QSR Magazine
- KFC LAUNCHES ITS NEXT CHAPTER GLOBALLY, COMPLETE WITH NEW MENU INNOVATION, MODERN RESTAURANT DESIGN AND FRESH BRANDING | KFC KFC
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