All articles tagged with #typography
Ghost Font, an experimental typography project by designer Eric Lu, hides letters inside thousands of moving dots that humans read through motion perception, while many AI vision models struggle to decode the pattern; the effect vanishes when paused, it's not encryption, and with frame-by-frame analysis or more advanced vision techniques AI can eventually read the message, highlighting the gap between human and machine perception.
Taylor Swift’s wedding branding demonstrates how a simple, well-executed logo can tell a big story: a bold pink-and-black billboard reading 'JUST&T MARRIED!' uses an ampersand that hides Travis’s initial, there’s an interlocking 'T&T' monogram for keepsakes, and the branding extends to trademark-level protection. The piece highlights Swift’s meticulous approach to branding assets—from font choices to logos—showing that great design scales from stadium tours to a wedding.
KFC teams with agency JKR for a 360-degree rebrand that reimagines the bucket as a world—the Bucketverse—updating the logo, typography, interiors, packaging, app design and social voice, while expanding photography and illustration and introducing a QXR (quick experience restaurant) model, all while keeping the Colonel and iconic red-and-white identity.
A poster for a Portuguese beach volleyball final features a typography kerning fail: the designer used a scroll-style font for the F and a regular serif for the rest of the word, causing the letters in 'Final' to crowd together and ruin the banner. It serves as a blunt, humorous reminder that font choices can ruin sports advertising.
A design studio ranked 10 common web fonts on readability and brand impact, finding that familiar system fonts (e.g., Arial Narrow, Microsoft Sans Serif, Century Gothic, Tahoma, Arial) often hamper readability due to cramped spacing or dull differentiation, while others like Trebuchet MS, Times New Roman, Vendana, Georgia and Candara vary in performance. The takeaway is to test typography across devices, avoid condensed or overly generic body fonts, and prioritize open spacing and distinct letterforms to preserve user experience and brand perception.
Monotype explores the potential of AI to revolutionize typography by enabling adaptive, emotionally responsive fonts and streamlining design processes, but experts remain cautious about AI's impact on creative control and the future of design workflows, drawing parallels to historical industrialization debates and the dot-com bubble.
Microsoft Word has changed its default typeface from Calibri to Aptos after 17 years, affecting the look of PowerPoint, Outlook, and Excel. The change, while subtle for many users, has excited typography enthusiasts. The decision to switch was driven by a desire to bring something new and fresh designed for the modern era of computing, according to Jon Friedman, Microsoft's corporate vice president for design and research.
Google Fonts has undergone a Material 3 redesign on its mobile web platform, showcasing the design language's features. The update includes a navigation rail on desktop and a bottom bar on mobile, with five tabs for Fonts, Noto, Icons, Knowledge, and FAQ. The redesign offers an improved search experience, customizable font options, and a library of typography guides. The website features a light/dark theme and accentuates blue as the accent color.
Ideogram, a new AI image generator, has shown promising results in generating clear and readable text in images, unlike its competitors. While other generators struggle with rendering text, Ideogram's AI can produce typography and logos effectively. However, it still has room for improvement as it sometimes produces mistakes or gibberish. The AI is particularly proficient with short phrases but struggles with longer ones. Ideogram recently launched and is currently available to the public, with potential monetization in the future.