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Colorado Moves to Ban Personal-Data-Based Pricing

1 min read
Source: Colorado Newsline
Colorado Moves to Ban Personal-Data-Based Pricing
Photo: Colorado Newsline
TL;DR

Colorado's House advanced HB 26-1210 to outlaw using personal data and algorithms to set individualized wages or product prices, while excluding loyalty programs and normal supply-demand fluctuations; the bill would make surveillance pricing a deceptive trade practice enforceable by the attorney general, prompting questions about breadth as it heads to the Senate.

Topics:businesslaw#consumer-protection#data-privacy#law#price-discrimination#surveillance-pricing#wage-setting
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  1. Colorado lawmakers look to limit surveillance pricing and wage setting  Colorado Newsline
  2. Lawmakers consider surveillance pricing ban for grocery stores  5 EYEWITNESS NEWS
  3. Rep. Rick Hansen - Legislative Update – March 26, 2026  MN House of Representatives (.gov)
  4. Backlash builds against AI-powered digital price tags in stores  The Guam Daily Post
  5. Some States Are Targeting a Tactic Corporations Use to Raise Your Grocery Prices  Truthout

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