New York requires AI labeling for synthetic performers in ads

TL;DR Summary
New York's new law requires advertisers to label AI-generated or synthetic performers in ads, aiming to curb deception and increase transparency; the measure took effect in June 2026.
- 'Synthetic performers' in ads must be identified as AI as new New York law takes effect AP News
- Ads in New York must now label AI-generated 'synthetic performers' ABC News - Breaking News, Latest News and Videos
- NY law requiring AI-labeling in ads takes effect WSTM
- AI transparency in advertising in the film and television industry act, signed into law in December 2025, has now gone into effect, requiring advertisers to give full disclosure when \ Sun Community News
- Hochul, New York usher in new AI media transparency policies amNewYork
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