The Rise of GenAI: A Practical Guide for Marketers and Businesses
TL;DR
Marketers are facing challenges in adopting generative AI in their marketing strategies. To address this, a four-step framework called the DARE Framework (Decompose, Analyze, Realize, Evaluate) is introduced to help marketers systematically identify areas to experiment with generative AI and areas to wait-and-see. Only a small percentage of companies currently deploy generative AI in their marketing and sales initiatives, highlighting the need for marketers to bridge the gap and fully harness the potential of this transformative technology.
Topics:businessmarketing#adoption#dare-framework#generative-ai#marketers#marketing#transformative-moment
- A Practical Guide for Marketers Who Want to Use GenAI HBR.org Daily
- Generative AI grabbed headlines this year. Here's why and what's next Science News Magazine
- Conscious AI Innovation: How To Protect Your Business And Your Customers AdExchanger
- Big money investments, not acquisitions, fuel GenAI startups TechTarget
- Human-centered AI: The power of putting people first McKinsey
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