
Copilot's Bold Reach Fails to Pay Off as Adoption Stalls and Prices Rise
Microsoft 365 Copilot remains a hard sell: under 4.5% of Microsoft 365 customers pay for the paid Copilot add‑on, and only about 1% are active weekly. Microsoft has raised prices for the paid tiers (up to about $30 per user per month) and expanded model options (including Claude) while keeping a free Copilot Chat tier, signaling a bundling strategy that aims to monetize AI even as adoption stays low.













