NJ Moves to Bar AI-Driven Grocery Price Discrimination

New Jersey’s Senate passed the Fair Price Protection Act to ban surveillance pricing, preventing retailers from using personal data to charge different prices for essential groceries. The law, which takes effect in one year, also imposes a one-year moratorium on new electronic shelf labels and follows Maryland’s earlier effort. The measure arrives amid scrutiny of AI pricing, including an FTC investigation and refunds tied to Instacart’s practices.