New Jersey pauses dynamic pricing with one-year ESL moratorium
TL;DR Summary
New Jersey’s Fair Price Protection Act bans surveillance pricing and imposes a one-year moratorium on electronic shelf labels, pausing dynamic pricing while the state studies the technology; existing ESLs aren’t banned, loyalty programs remain allowed, and the rule goes into effect February 1, 2027.
Topics:business#consumer-privacy#dynamic-pricing#electronic-shelf-labels#new-jersey#politics#surveillance-pricing
- New Jersey becomes one of the first states to ban dynamic pricing New York Post
- New Jersey bans grocery stores from using shoppers’ personal data to set prices The Jersey Vindicator
- NJ bans ‘surveillance pricing’ for grocery items New Jersey Monitor
- New Jersey Bans Food Retailers From Using Personalized Pricing Bloomberg Law News
- A new consumer law in New Jersey stops companies from using surveillance pricing WHYY
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