"Elon Musk Urges Advertisers to Choose X Platform Over Meta Due to Brand Safety Concerns"
TL;DR
X's brand safety score on DoubleVerify, a key platform for media advertisers, was inaccurately displayed as below industry benchmarks for over four months, dissuading advertisers from spending on the platform. This error led to a ripple effect at media holding companies, causing them to pull back from advertising on X. X's CEO Linda Yaccarino urged advertisers to reconsider partnership decisions based on the erroneous data, while DoubleVerify CEO Mark Zagorski apologized for the display error and confirmed that X's Brand Safety Rate exceeded global benchmarks.
Topics:businesssocial-media-advertising#advertising#brand-safety#doubleverify#social-media#social-media-advertising#x
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