Tag

Brand Safety

All articles tagged with #brand safety

technology10 days ago•4 min saved

New Extension Filters Out Sketchy Brands From Amazon Search Results

A Chrome/Firefox extension called Knockoff automatically hides, dims, or filters products from sketchy brands on Amazon and lets users curate blocked brands locally, with no data sent to servers. The list of blocked brands is community-driven and user-editable, and the extension even allows reporting misflagged items. The tool underscores how common shady brands are in Amazon searches and ties into broader criticisms of the platform’s marketplace and ad-driven visibility.

via 404 Media|

#amazon #brand-safety #browser-extension

technology3 months ago•5 min saved

FTC settles with ad giants over alleged demonetization of conservative outlets

The Federal Trade Commission and eight states reached settlements with ad firms Dentsu, Publicis, and WPP after accusing them of colluding to impose brand-safety standards that reduced advertising revenue for conservative outlets; the agreements bar certain anti-competitive ad-placement practices (the use of ‘Covered Bases’) and require changes to how ads are directed, while the firms did not admit wrongdoing; the action follows related actions against Omnicom and Interpublic and was approved by U.S. District Judge Mark Pittman.

via Ars Technica|

#advertising #brand-safety #conservative-media

policy3 months ago•48 min saved

FTC moves to end ad-agency collusion on brand-safety rules

The Federal Trade Commission and eight states unveiled a proposed settlement with major ad agencies (WPP, Publicis, Dentsu) to bar them from coordinating to curb ads on platforms like X based on political content, targeting groups like GARM and critics such as NewsGuard and GDI. If approved, the order would ban cross-agency agreements that limit ad buys on publishers’ news and political content, require five years of annual compliance reports and appoint a five-year monitor. The move comes weeks after a judge dismissed a similar antitrust suit against X, underscoring renewed scrutiny of how brands police content online.

via The Verge|

#advertising #antitrust #brand-safety

advertising1 year ago•6 min saved

Cannes Lions Highlights AI's Growing Role in Advertising

At Cannes Lions 2025, AI and sports were prominent themes, with discussions on AI's impact on advertising and the importance of live sports sponsorships. Despite AI's potential to automate ad creation, industry professionals emphasized the continued importance of human relationships. Brand safety concerns were notably absent from discussions, reflecting industry hesitations. Overall, the event highlighted the evolving landscape of advertising, where consumer engagement and live experiences remain crucial.

via Business Insider|

#advertising #ai #brand-safety

business1 year ago•2 min saved

Major Advertisers Rejoin Musk's X Amid Political and Financial Shifts

Several major brands, including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate, have cautiously resumed advertising on Elon Musk's social media platform X in 2024, after a 2023 boycott due to ads appearing next to antisemitic content. Despite their return, ad spending remains significantly lower, contributing to a 30% drop in X's overall ad revenue. X is now focusing on "challenger brands" to fill the gap, while only 4% of marketers believe X provides adequate brand safety compared to 39% for Google.

via Newsmax|

#advertising #brand-safety #business

business1 year ago•1 min saved

Major Brands Return to X, Boosting Elon Musk's Platform After Boycott

Major brands like IBM, Disney, Comcast, and Warner Bros. Discovery have resumed advertising on X, formerly known as Twitter, after a year-long boycott over brand safety concerns. Elon Musk expressed gratitude for their return and acknowledged the efforts of X CEO Linda Yaccarino in restoring advertiser confidence. Despite this positive development, a Kantar survey indicates a potential decline in ad spending on X in the coming years, as some companies remain cautious about the platform's content.

via Benzinga|

#advertising #brand-safety #business

businesstech2 years ago•4 min saved

"Elon Musk Criticizes Meta's Ad Metrics, Endorses X Platform for Advertisers"

X platform's brand safety score on DoubleVerify displayed an erroneously low figure for almost five months, dissuading advertisers from spending on the platform. This error led to a pullback in advertising spending on the platform, impacting media holding companies and brands. X's CEO and DoubleVerify's CEO have both acknowledged the error and apologized, with DoubleVerify working to ensure future reports accurately reflect the brand safety performance of campaigns on the platform.

via New York Post |

#advertising #brand-safety #businesstech

social-media-advertising2 years ago•4 min saved

"Elon Musk Urges Advertisers to Choose X Platform Over Meta Due to Brand Safety Concerns"

X's brand safety score on DoubleVerify, a key platform for media advertisers, was inaccurately displayed as below industry benchmarks for over four months, dissuading advertisers from spending on the platform. This error led to a ripple effect at media holding companies, causing them to pull back from advertising on X. X's CEO Linda Yaccarino urged advertisers to reconsider partnership decisions based on the erroneous data, while DoubleVerify CEO Mark Zagorski apologized for the display error and confirmed that X's Brand Safety Rate exceeded global benchmarks.

via Fox Business|

#advertising #brand-safety #doubleverify

technology2 years ago•3 min saved

"Adobe's GenStudio: Revolutionizing AI for Marketers and Developers"

Adobe announced GenStudio, a new application that leverages generative AI to help brands create personalized content for social media, email campaigns, and display ads while ensuring brand safety. The tool integrates with Adobe's enterprise services and creative tools, allowing marketers to remix existing assets with AI-generated elements. GenStudio also provides integrated analytics for data-driven marketers to measure campaign performance and make adjustments for future content creation.

via TechCrunch|

#adobe #brand-safety #generative-ai

business2 years ago•3 min saved

"Super Bowl LVIII: TikTok's Pursuit of Ad Dollars Amidst Slashed Spending"

Major advertisers, including McDonald's and YouTube, have slashed their spending on X (formerly Twitter) by more than 55% ahead of this year's Super Bowl, with a new report from MediaRadar finding a significant decline in advertising investment on the platform. This shift away from X is attributed to concerns over brand safety, Elon Musk's takeover, and a focus on smaller advertisers, with prominent brands opting for alternative platforms like TikTok and Reddit for their Super Bowl advertising strategies.

via Business Insider|

#advertising #brand-safety #business

business2 years ago•5 min saved

"Spotify's Layoff Memo and the Changing Landscape of Music Streaming"

Spotify has announced a significant round of layoffs, cutting approximately 1,500 employees, as part of its efforts to improve efficiency and appease investors. Among the cuts, Spotify has decided to cancel popular podcasts such as Heavyweight and Stolen, despite the latter earning a Pulitzer Prize in Audio Reporting and a Peabody Award. The company's focus has shifted towards making high-margin shows with broad appeal, rather than investing in time-consuming and resource-intensive productions. Additionally, Spotify has let go of executives in the advertising department, including the head of brand safety, despite ad revenue growth. The company has indicated that it may continue with acquisitions in the future.

via The Verge|

#brand-safety #business #content

social-media2 years ago•2 min saved

Brands React: Instagram's Crisis Era Exposes Child Predator Concerns

Brands including dating app companies, Disney, Pizza Hut, and Walmart have suspended their Instagram advertising after tests conducted by the Wall Street Journal and The Canadian Centre for Child Protection revealed that major brand ads were being served alongside sexually explicit material when mimicking the behavior of child predators on the platform. The tests found tens of thousands of accounts matching this profile, raising concerns about inappropriate ad placement. Two dating app brands have suspended their ads across all Meta platforms, and other brands are seeking independent audits to assess the risk to their brands.

via 9to5Mac|

#advertising #brand-safety #child-predators

technology2 years ago•6 min saved

"iOS Update Revolutionizes Podcast Downloads for Apple Users"

Apple's latest iOS update, which adjusted automatic podcast downloads, could have a significant impact on download numbers. Previously, if a user returned to a subscribed podcast after a long hiatus, all unplayed episodes would be downloaded. However, with the update, the podcast simply resumes without downloading back episodes. Additionally, episodes older than seven days, even if added to back catalogs, will not be automatically downloaded. This change could affect download numbers and potentially distort metrics for the podcast industry. Advertisers are particularly concerned about accurate measurement and paying for impressions that aren't truly impressions. Meanwhile, Spotify's director of global advertising platform integrity discusses the company's efforts to ensure brand safety and suitability for advertisers, including contextual targeting and sensitive topics filtering.

via The Verge|

#advertisers #apple #brand-safety

technology2 years ago•4 min saved

Elon Musk's X Sparks Controversy with Advertiser Backlash and Media Headline Stripping

Elon Musk's social media platform, X, is facing backlash from advertisers after their ads were found on the verified profile account of VDARE, an openly racist and white supremacist outlet. Major brands such as Amazon, Samsung, the Denver Broncos, Cox Communications, STARZ, The Wall Street Journal, and others had their ads placed alongside hate speech. Despite claims of implementing brand safety tools, X has taken little action to address the issue. Advertisers, including STARZ, have suspended their advertising on the platform, expressing strong displeasure. The incident highlights the risks for brands advertising on platforms with content moderation problems and the potential damage to their reputation.

via CNN|

#advertisers #brand-safety #elon-musk

technology2 years ago•2 min saved

"Mark Zuckerberg Envisions AI Celebrities and Chatbots Taking Over the World"

Mark Zuckerberg, CEO of Meta, believes there is a "huge need" for AI versions of celebrities to interact with fans, citing the example of Kylie Jenner. However, he stated that this could be a "next year" development due to concerns about brand safety. Zuckerberg explained that AI could serve as an assistant to celebrities like Jenner, allowing them to engage with their communities more effectively. He acknowledged that current AI technology has limitations and emphasized the importance of ensuring that AI versions of celebrities do not make problematic statements. Meta recently unveiled 28 AI personalities for its chatbots, including Kendall Jenner's AI persona named Billie.

via Business Insider|

#ai-celebrities #brand-safety #kylie-jenner