Netflix’s ad push grows to 250M viewers, with vertical video and podcasts expansion
TL;DR Summary
Netflix’s ad-supported tier now reaches about 250 million monthly viewers, more than doubling from last year, and the company disclosed $1.5 billion in ad revenue for 2025. It’s expanding ads into its new vertical video feed on mobile and the podcast lineup, rolling out to 15 new countries while testing personalized ads based on viewing behavior, even as Texas sues Netflix over data collection and price hikes on the Basic plan.
- Netflix’s ad ambitions just keep growing The Verge
- With Netflix new ad-free standard plan at $20, streaming's tipping point into old TV is getting closer CNBC
- How Netflix forges brand partnerships and engages Gen Z fans Ad Age
- Netflix price surge signals the end of the passive subscriber era | NFLX thestreet.com
- Netflix Claims Ad Tier Now Reaches 250 Million Viewers Worldwide, Up From 190 Million Variety
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