Apple signals price hikes as memory shortage hits iPhone, iPad, and Mac
TL;DR Summary
Apple CEO Tim Cook told The Wall Street Journal that price increases are unavoidable due to a global memory shortage, signaling RAM-driven price hikes across iPhone, iPad, and Mac. The Verge notes Apple has already raised RAM-related prices (e.g., Mac Mini starting at $799 after dropping the $599 option, and the Mac Studio RAM 512GB variant being discontinued) and analysts expect further changes; the WSJ also models the upcoming iPhone 18 Pro around $1,299.
- Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices The Verge
- Apple to raise prices due to memory chip shortage, CEO tells WSJ Reuters
- Apple confirms price increases are coming to its products due to RAM shortage 9to5Mac
- Apple Reveals Plans to Raise Prices WSJ
- Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs MacRumors
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