
Stellantis bets big on Jeep and Ram under FaSTLAne 2030 reboot
Stellantis unveiled FaSTLAne 2030, a five-year, $70 billion turnaround plan prioritizing Jeep, Ram, Peugeot and Fiat with 11 new North American models by 2030, including the Rampage small pickup, Ramcharger SUV, a Dodge hot hatch and three Chrysler crossovers; the plan targets 25% NA revenue growth, over $220 billion in revenue by 2030, and 8-10% NA margins, backed by about $42 billion in brand/product investments, $7 billion per year in cost cuts, and new partnerships with Jaguar Land Rover and Leapmotor, while other brands are scaled back or repositioned as smaller/specialty or luxury lines.













