Sony-Honda pull the plug on Afeela as EV market cools
TL;DR
Sony and Honda’s joint venture SHM is discontinuing the Afeela 1 sedan and the unnamed SUV concept, citing Honda’s recalibrated EV strategy and a lack of a viable path forward. SHM will refund customers who deposited $200 to reserve an Afeela, and the company says it will continue discussions about its future plans amid a broader EV pullback.
- Sony and Honda ain’t feelin’ the Afeela anymore The Verge
- Sony-Honda JV scraps Afeela EV plans after Honda strategy overhaul Reuters
- Sony Honda Mobility cancels Afeela EVs, reviews joint venture amid costly Honda pullback and weak demand Automotive News
- Sony, Honda Put Brakes on Electric-Vehicle JV WSJ
- Honda And Sony Are Killing Their Two Electric Cars Motor1.com
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