Apple CEO Tim Cook's stance on AI: Thoughtful and measured.

During Apple's Q2 earnings call, CEO Tim Cook did not comment on the company's plans for generative AI, but stated that Apple will take a deliberate and thoughtful approach to the technology. Cook highlighted that AI is already integrated into Apple products, including Siri and features found on iPhones and Apple Watches. Apple's strategy is to retain a high degree of security about its future efforts, but Cook noted that the potential of generative AI is certainly very interesting.