ByteDance's Lemon8 App Rises in US Charts Amid TikTok Ban Fears

TL;DR Summary
ByteDance, the Chinese company behind TikTok, is promoting its new app, Lemon8, to popular social media creators in the US before its official launch. Lemon8, which has already been quietly introduced on app stores, will initially focus on topics like fashion, healthy food, and wellness. ByteDance is planning a global marketing push to attract more users in May. However, lawmakers and regulators may have similar concerns about Lemon8 as they do with TikTok, which has become a central battleground between the US and China over technological and economic might.
- TikTok’s Owner ByteDance Pushes a Lemon8 App in U.S. The New York Times
- TikTok ban backup plan? ByteDance-owned Instagram rival Lemon8 hits the US App Store’s Top 10 TechCrunch
- Instagram Meets Pinterest: TikTok Ban Could Be Coming, Parent Company ByteDance Might Have An Answer With Lemon8 - Meta Platforms (NASDAQ:META), PDD Holdings (NASDAQ:PDD) Benzinga
- ByteDance's Photo App Lemon8 Soars into US Charts as TikTok Faces Ban PetaPixel
- With TikTok US Ban likely, ByteDance launches alternate, Insta-like app, run pricey promo campaigns Firstpost
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