Ferrari’s Luce EV design backfires, blurring the brand’s identity

Ferrari’s first all-electric model, the Luce, developed with LoveFrom (Jony Ive/Marc Newson), debuted amid widespread mockery for a bland, mass-market look that clashes with Ferrari’s heritage, despite impressive specs (four motors, 1,035 hp, ~500 km range) and optimism from leadership. Critics—designers, officials, and investors—say the styling sacrifices brand identity, sparking stock dips and broad debate about Ferrari’s strategy as it eyes growth, including in China, while executives insist interest remains strong.