Ferrari’s Luce EV design backfires, blurring the brand’s identity
TL;DR
Ferrari’s first all-electric model, the Luce, developed with LoveFrom (Jony Ive/Marc Newson), debuted amid widespread mockery for a bland, mass-market look that clashes with Ferrari’s heritage, despite impressive specs (four motors, 1,035 hp, ~500 km range) and optimism from leadership. Critics—designers, officials, and investors—say the styling sacrifices brand identity, sparking stock dips and broad debate about Ferrari’s strategy as it eyes growth, including in China, while executives insist interest remains strong.
- How Ferrari bungled the design of its first EV The Verge
- Ferrari’s First Electric Car Runs Into Backlash in Italy and Beyond The New York Times
- After Ferrari Luce backlash, Lamborghini CEO says canceling its own EV was the right choice CNBC
- See Every Angle of The 2027 Audi RS5 Road & Track
- Ferrari’s electric car: divisiveness is the point The Economist
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