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Car Design

All articles tagged with #car design

Ferrari’s Luce EV design backfires, blurring the brand’s identity
technology1 month ago

Ferrari’s Luce EV design backfires, blurring the brand’s identity

Ferrari’s first all-electric model, the Luce, developed with LoveFrom (Jony Ive/Marc Newson), debuted amid widespread mockery for a bland, mass-market look that clashes with Ferrari’s heritage, despite impressive specs (four motors, 1,035 hp, ~500 km range) and optimism from leadership. Critics—designers, officials, and investors—say the styling sacrifices brand identity, sparking stock dips and broad debate about Ferrari’s strategy as it eyes growth, including in China, while executives insist interest remains strong.

Luce EV Under Fire From Ferrari’s Longtime Leader
technology1 month ago

Luce EV Under Fire From Ferrari’s Longtime Leader

Ferrari's Luce EV has sparked controversy after former chairman Luca di Montezemolo warned that an electric Ferrari could 'destroy a legend,' even suggesting removing the prancing horse branding; the piece notes the car's radical design, branding options (Prancing Horse or Scuderia Shields), and the broader debate over whether this shift can maintain Ferrari’s identity while appealing to buyers.

Donkervoort P24 RS: The Dash-to-Axle Showstopper
automotive5 months ago

Donkervoort P24 RS: The Dash-to-Axle Showstopper

A playful look at Donkervoort’s P24 RS, a two-seat roadster that exaggerates dash-to-axle proportions to comic levels. It weighs about 1,720 lb dry, offers an aero option adding ~200 lb downforce at speed, uses a 3.5L twin‑turbo V6 behind a long hood with 5 speeds, and claims 0–124 mph in 7.4 seconds and 2.3 g of cornering. The engine’s 3D-printed intercoolers and headers showcase its tech-forward approach, and the $354k price tag is paired with a specialized US registration process. Overall, it’s absurd yet brilliantly appealing to fans of extreme automotive design.

Marek Reichman Drives Aston Martin to a More Provocative Future
automotive9 months ago

Marek Reichman Drives Aston Martin to a More Provocative Future

Marek Reichman, Aston Martin's chief creative officer, discusses the brand's focus on combining beauty, performance, and provocative design to elevate its global stature, emphasizing the importance of tactile elements, sustainability, and expanding into luxury residences to attract high-end customers, while also exploring the role of AI in future car design.

BMW X5 to Launch Hydrogen Version with Fuel Cell Technology
automotive9 months ago

BMW X5 to Launch Hydrogen Version with Fuel Cell Technology

BMW is preparing to launch the fifth-generation X5 with a variety of powertrain options, including a hydrogen fuel cell version co-developed with Toyota, expected to debut in 2028. The new X5 features a retro-inspired grille, innovative door handle design, and a split tailgate, with an interior preview showing a minimalist dashboard and advanced projection system. The model is part of BMW's broader plan to introduce over 40 new or updated models with Neue Klasse technology by 2027, emphasizing electrification and modern design.