GM Aims for 2028 Launch of 'Eyes-Off' Super Cruise Using Simulator Testing

Key points

• GM plans to introduce a new Super Cruise version in 2028 that permits drivers to divert their eyes from the road while the system is active.
• The company is utilizing simulators to test how drivers respond to unexpected scenarios, such as animals or construction zones, by monitoring heart rate and eye movement.
• GM uses engaging tasks, like playing Candy Crush, to measure how quickly and effectively drivers can regain control when the system requires intervention.
• Super Cruise is currently equipped on more than 20 models across Cadillac, GMC, Buick, and Chevrolet, with plans to expand availability in coming years.
• Regulatory hurdles remain a challenge, as there is limited federal regulation, requiring automakers to seek approvals state by state.

Background

GM recently announced a new smartphone-like infotainment system for its 2027 Silverado and Sierra trucks, which includes a major upgrade to the Super Cruise display. This development aligns with the broader industry trend of integrating advanced digital interfaces with autonomous driving features.

Why it matters

The push for eyes-off driving represents a significant step toward higher levels of autonomy, potentially transforming how passengers interact with vehicles. However, the success of this technology depends on overcoming regulatory fragmentation and ensuring that drivers can safely re-engage when necessary. GM's approach highlights the importance of rigorous testing in controlled environments to validate real-world safety.

What to watch

GM will continue expanding the number of models equipped with Super Cruise in the coming years. The company aims to finalize the next-generation technology by 2028, subject to regulatory approvals and further testing. Other automakers, such as Ford and Tesla, are also advancing their hands-free systems, intensifying competition in the autonomous driving market.