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Meta bets on feel-good ads to sway data-center sentiment

1 min read
Source: The Verge
Meta bets on feel-good ads to sway data-center sentiment
Photo: The Verge
TL;DR

Meta spent $6.4 million on a nationwide ad campaign to frame its data centers as job-creating community anchors, but critics warn about energy and water use and a broader public backlash, contributing to a wider industry lobbying push as AI infrastructure expands and some projects face delays or cancellations.

Topics:businesstechnology#advertising#data-centers#energy-consumption#meta#public-opinion#technology
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  1. Meta is spending millions to convince people that data centers are cool and you like them  The Verge
  2. People are protesting AI data centers, and it's scrambling political lines  NPR
  3. Meta Campaigns to Change Opinions on Data Centers  The New York Times
  4. Data centers are facing an image problem. The tech industry is spending millions to rebrand them.  grist.org
  5. Data centre groups plan lobbying blitz to counter AI energy backlash  Financial Times

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