Meta Unveils Muse Image, Its First In-House AI Image Creator

Meta unveiled Muse Image, the company’s first in-house image-generation model from Meta Superintelligence Labs led by Alexandr Wang. Available for free via the Meta AI app, WhatsApp, and Instagram, with paid plans for power users, Muse Image will also power advertiser-specific image tools through Advantage Plus. Meta says the model brings native reasoning to the creative process, enabling on-brand variations with fewer iterations, and plans to release Muse Video later. Internal benchmarks show Muse Image trails OpenAI’s GPT Image 2 but outperforms Nano Banana 2 in image-editing tasks, as Meta looks to diversify revenue beyond ads and reduce reliance on third-party models.