Rivian R2 Bets on Mass Market With Four Trims and 330-Mile Range
TL;DR
Rivian’s R2 is designed to move the brand into mass‑market EVs, with a four‑trim lineup planned through 2027. The launch Performance model starts at about $57,990 (roughly $59,485 with destination) delivering 656 hp, 609 lb‑ft, 0–60 in 3.6 seconds, and about 330 miles of range; the lineup later adds a Standard Long Range and a base Standard model, with a target $45k price in late 2027. Early R2s will use Gen 2 RAP1 hardware (no lidar, no Level 3 autonomy yet) but Rivian plans Gen 3 hardware later, plus a 29‑minute 10–80% charge on NACS chargers. The goal is higher sales and better cash flow, though early tech and cost‑cutting choices mean some features will arrive after launch.
- Rivian R2 First Drive: The Rivian for the Masses WIRED
- Rivian is betting on its R2 EV to turn the automaker into a household name like Tesla CNBC
- 2027 Rivian R2 First Drive: From Normal, Is Normal Car and Driver
- I Drove The Rivian R2, The Model Y's First Real Threat Motor1.com
- Rivian Begins R2 Public Customer Deliveries, Opens Orders for Reservation Holders Business Wire
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