X Reforms Payouts Toward Original Content, Slashing Aggregator Rewards

X will overhaul its creator-revenue sharing to reward original content and reduce payouts for aggregation accounts, cutting aggregation payouts 40% in the current cycle with a planned 20% further cut. The change aims to curb manipulation and boost new author growth, acknowledging reposts still have a role but promising deductions for posts that are reposts or sourced from third-party networks. Critics warn the move could hinder content spread, while supporters argue it encourages higher-quality, original posts.