
Court Throws Out X’s Antitrust Suit Against Advertisers Over GARM Boycott
A Texas federal judge dismissed Elon Musk’s X lawsuit accusing major advertisers (including Mars, Lego and Nestlé) of colluding via the Global Alliance for Responsible Media to boycott the platform, citing lack of jurisdiction and failure to state an antitrust claim. The suit, which linked a broader ad-industry effort to billions in ad spending withheld from X, followed years of tense advertiser relations since Musk’s 2022 takeover; X then signaled efforts to reassure brands with safety measures as it pursues an ad-revenue rebound.













