Ford’s Fathom debuts as a feature-rich $28,350 EV pickup
TL;DR Summary
Ford has unveiled Fathom, a midsize electric pickup starting at $28,350 that pairs a full feature set—Apple Maps on a large touchscreen, Android Auto and Apple CarPlay support, open bed, frunk, and Blue Cruise sensors—with Ford’s new Universal Electric Vehicle platform and high-volume, parallel assembly to hit a low price. Production is planned at Louisville Assembly Plant with deliveries by end of 2027 and pre-orders opening early next year. Ford is positioning Fathom against the cheaper Slate Truck, which starts at $24,950 but omits many luxuries.
- Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350 The Verge
- Ford picks "Fathom" for its affordable truck name, starts at $28,350 arstechnica.com
- Ford's next-gen electric pickup will start at $28k and be called Fathom Axios
- Ford’s $30,000 electric pickup gets a name: Fathom Automotive News
- The Ford Fathom Electric Pickup Will Cost $28,350, But Don't Expect 300 Miles Of Range At That Price The Autopian
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