AMC Expands Its Spectacle Playbook Beyond Screens With VR and Live Venues

AMC Global Media is pushing its biggest spectacles beyond traditional TV by partnering with Meta to bring AMC+ to the Meta Quest VR headset later this year, and by expanding live, branded events such as a Vampire Lestat concert tied to a Beacon Theater premiere and a renewed Sphere Entertainment collaboration for Halloween content, signaling a strategy that mixes streaming, VR apps, and experiential venues to reach audiences in non-TV venues.