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Amc Global Media

All articles tagged with #amc global media

entertainment1 month ago•18 min saved

AMC Reimagines The Vampire Lestat with a Rock-Infused Launch

AMC is relaunching Interview With the Vampire as The Vampire Lestat with a rock-forward marketing push, including a Beacon Theatre premiere where Sam Reid performs six original songs (from a slate of 20) by Daniel Hart, plus cross-platform promos like a Rolling Stone cover, a Sphere Las Vegas presence, Amazon Music’s Times Square billboards, and partnerships with Pom Wonderful and Fender to position Lestat as a real-world musician and attract new viewers for Season 3.

via Variety|

#amc-global-media #entertainment #interview-with-the-vampire

media2 months ago•18 min saved

AMC Bets on Sports Storytelling, Not League Rights

AMC Global Media is pursuing sports-focused programming rather than billion-dollar league rights, greenlighting Thunder Road with NASCAR, renewing the sports documentary Rise, and hosting TNA Wrestling to attract sports audiences through storytelling and authentic production while avoiding major league deals.

via Variety|

#amc-global-media #media #nascar

business2 months ago•15 min saved

AMC Expands Its Spectacle Playbook Beyond Screens With VR and Live Venues

AMC Global Media is pushing its biggest spectacles beyond traditional TV by partnering with Meta to bring AMC+ to the Meta Quest VR headset later this year, and by expanding live, branded events such as a Vampire Lestat concert tied to a Beacon Theater premiere and a renewed Sphere Entertainment collaboration for Halloween content, signaling a strategy that mixes streaming, VR apps, and experiential venues to reach audiences in non-TV venues.

via Variety|

#amc-global-media #business #experiential-marketing