Backlash over Bud Light's Dylan Mulvaney pact and inclusive branding spooks distributors and sparks drama.

Anheuser-Busch distributors in rural areas of the Heartland and South are "spooked" after widespread backlash to Bud Light celebrating transgender activist Dylan Mulvaney’s "365 Days of Girlhood" with a polarizing promotion, according to the trade publication Beer Business Daily. The announcement was met with significant criticism, with some Twitter users describing the ad campaign as the latest attempt to push gender propaganda. Beer Business Daily noted that Mulvaney had piled up over one billion TikTok views, and her fanbase is largely made up of Gen Z members that beer companies are "desperate" to reach.