Disney Mulls Free, Ad-Supported FAST Service to Expand Reach

1 min read
Source: hollywoodreporter.com
Disney Mulls Free, Ad-Supported FAST Service to Expand Reach
Photo: hollywoodreporter.com
TL;DR

Disney is weighing a free, ad-supported FAST offering to reach price-sensitive audiences, boost ad-revenue potential through greater inventory, and funnel Disney+ subscriber growth, with no concrete launch timing yet as the company works to turn Disney+ into a broader membership ecosystem. Disney reported about 132 million Disney+ subscribers and 196 million combined with Hulu as of late 2025, and CEO Josh D’Amaro said the idea is under serious consideration.

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