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HBO Max Expands Globally with New Launches in 12 Countries This July

1 min read
Source: Deadline
TL;DR

HBO Max is expanding into 12 more countries in July, reaching 89 territories, with a focus on partnering with local pay-TV operators and telcos to navigate crowded markets. The company emphasizes balancing local content production with global hits like House of the Dragon and The Last of Us, and is considering rebranding back to HBO Max to leverage the HBO brand's strength.

Topics:entertainmentbusiness#business#hbo-max#international-rollout#local-programming#market-strategy#warner-bros-discovery
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  1. HBO Max Adding New International Territories As Execs Talk Local Programming & Rollout Strategy  Deadline
  2. HBO Max to Launch in 12 Countries in July as WBD Streamer Closes in on 100 Markets (Exclusive)  The Hollywood Reporter
  3. HBO Max Continues Global Rollout and Sets July Launch in New Markets, Including Estonia and Iceland  Variety
  4. WBD’s CEE chief talks split, expansion of HBO Max  Broadcast
  5. Warner Bros Discovery Says HBO Max Will Launch Direct-To-Consumer In Multiple New Countries This July  marketscreener.com

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