HBO Max Expands Globally with New Launches in 12 Countries This July
HBO Max is expanding into 12 more countries in July, reaching 89 territories, with a focus on partnering with local pay-TV operators and telcos to navigate crowded markets. The company emphasizes balancing local content production with global hits like House of the Dragon and The Last of Us, and is considering rebranding back to HBO Max to leverage the HBO brand's strength.