
Apple splits iPhone 18 into two launch waves with fall flagships and spring options
Apple plans a two-wave iPhone 18 debut: fall 2026 will introduce iPhone 18 Pro, iPhone 18 Pro Max, and a foldable model, while spring 2027 adds iPhone 18, iPhone 18e, and iPhone Air 2 (completing a six-model lineup including an Ultra). The split aims to avoid a crowded launch and better target different buyers, with 18 and 18e possibly sharing production tech; the strategy could lift the average selling price as demand concentrates on Pro/Ultra models.












