Kylie Jenner Reframes Khy as a Cohesive LA-Inspired Brand with a Denim-Driven Refresh

Kylie Jenner is refreshing her fashion label Khy with a cohesive brand identity, new design language, and a redesigned website, shifting from a collaboration-first model to a permanent brand. The relaunch leans into an LA-born ethos, emphasizes denim produced in Los Angeles, and presents a 90s-inspired basics-led collection with elevated details and broader sizing, with drops starting April 28 and plans for more stores and events as the brand grows.