NBCUniversal's Upfront Push to Focus on Peacock

NBCUniversal's streaming service, Peacock, is now embracing advertising, which has become the new norm in the streaming industry. The company is using Peacock, along with its linear TV assets and digital platforms, as a piece of a larger puzzle. NBCUniversal has shaken up its ad sales structure in a streaming-centric push, which they call "fewer, bigger, best." The goal is to deliver the best results and impact for clients. NBCUniversal is optimistic about the second half of the year and anticipates a ramp-up in demand for advertising.