Paramount Bets on IP, Smaller Upfront, and a Pluto TV Overhaul
TL;DR
Paramount staged a smaller New York upfront to pitch a leaner, IP-driven growth plan under David Ellison, showcasing Taylor Sheridan content and CBS hits while announcing a major Pluto TV overhaul later this year to unify its streaming platforms, expand Paramount’s library content, and lean into sports to attract ad spend and better compete with Disney and Netflix.
- David Ellison Makes His Pitch to Madison Avenue: Tech, Movies and Taylor Sheridan Shows The Hollywood Reporter
- Paramount's Upfront Tour Hits NYC With David Ellison, Top Execs & Talent Deadline
- Inside Paramount's 2026 Upfront Dinners ADWEEK
- Paramount’s New Streaming Pitch: More Shows, Better Tech WSJ
- Inside Paramount Skydance's NYC Upfront TheWrap
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