Paramount Bets on IP, Smaller Upfront, and a Pluto TV Overhaul

Paramount staged a smaller New York upfront to pitch a leaner, IP-driven growth plan under David Ellison, showcasing Taylor Sheridan content and CBS hits while announcing a major Pluto TV overhaul later this year to unify its streaming platforms, expand Paramount’s library content, and lean into sports to attract ad spend and better compete with Disney and Netflix.