The Controversy Surrounding 'Air': A Review and Analysis.

The new film "Air" depicts Nike's quest to sign Michael Jordan to an endorsement deal and the moment when Jordan's mother demands that her son receive a cut from every sneaker sold. This embodies the central theme of the movie: the value a talented individual brings to a business and the importance of compensating them for what they are worth. The lesson of "Air" can also be applied to the new company that produced it, Artists Equity, co-founded by Matt Damon and Ben Affleck to make movies that earn more money for their artistic talent. The film's message might help explain why it has been embraced by critics and audiences.