WBD Upfront Opens With Paramount Deal Buzz and Ellison in the Room
TL;DR
Warner Bros. Discovery’s sales chiefs opened the upfront by addressing the looming Paramount acquisition, noting that change is coming but promising a united, best-in-class team to guide advertisers through the transition as the $110 billion deal moves toward closing, while highlighting the merger history and evolving role of HBO/Warner assets in upfront pitches.
Topics:entertainmentbusiness#advertising#business#mergers-and-acquisitions#paramount#upfront#warner-bros-discovery
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