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YouTube Declares TV Status, Unveils Creator-First Slate at Brandcast

1 min read
Source: The Hollywood Reporter
YouTube Declares TV Status, Unveils Creator-First Slate at Brandcast
Photo: The Hollywood Reporter
TL;DR

At its Brandcast upfront, YouTube positioned itself as the modern TV, unveiling a creator-led slate from stars like Trevor Noah, Alex Cooper, and Jesser, along with new features such as Google Pay purchases on TV and multimodal creation tools, signaling a shift from legacy media to a YouTube-first, creator-centered ecosystem.

Topics:entertainmentbusiness#brandcast#business#creators#trevor-noah#upfronts#youtube
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  1. YouTube’s Muscle-Flexing Upfront Pitch: We are TV Now  The Hollywood Reporter
  2. Everything we announced at YouTube Brandcast 2026  YouTube Official Blog
  3. YouTube Promises All Things to All Advertisers, With Some Help from AI  WSJ
  4. YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront  Variety
  5. YouTube Plays Matchmaker for Sponsors and Stars  The New York Times

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