All articles tagged with #brandcast
At its Brandcast upfront, YouTube positioned itself as the modern TV, unveiling a creator-led slate from stars like Trevor Noah, Alex Cooper, and Jesser, along with new features such as Google Pay purchases on TV and multimodal creation tools, signaling a shift from legacy media to a YouTube-first, creator-centered ecosystem.
At its Brandcast upfront in New York, YouTube announced exclusive creator-led series from Alex Cooper, Trevor Noah, Kareem Rahma and others, while rolling out ad-market innovations that let brands sponsor individual creator shows, add a masthead with curated video shelves, deploy AI-powered sponsorships and enable purchases via Buy With Google Pay—underscored by Nielsen data showing broad reach as YouTube positions itself as the future of media.