Adidas faces backlash over controversial swimsuit ad featuring male model.

TL;DR Summary
Adidas faces backlash for using a male model to advertise a women's swimsuit as part of its "Let Love Be Your Legacy" pride collection. Former NCAA swimmer and activist Riley Gaines and Rep. Nancy Mace are among those criticizing the ad for "erasing women." Some speculate that the trend of companies promoting social justice causes may be coordinated. Adidas partnered with Athlete Ally to promote inclusivity in sports for the LGBTQ+ community.
- Adidas swimsuit ad draws backlash for 'erasing women': 'This seems coordinated' Fox News
- Calls for boycott of Adidas over swimsuit ad #itvnews #news #adidas #lgbt ITV News
- Adidas under fire as male model wears their women’s Pride 2023 swimsuit in new advert... The US Sun
- Julia Hartley-Brewer RAGES At Adidas For Using Male Model For WOMEN'S Swimsuit TalkTV
- Adidas hit with anti-trans backlash over Pride swimsuit PinkNews
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