Dermatologists warn against viral 'double cleansing' body trend

Key points

• TikTok creators like Xara Beqele and Terree Ann promote double cleansing as a 'hygiene must' that improves scent and cleanliness.
• The trend involves using an oil-based cleanser first to break down grime and sunscreen, followed by a water-based body wash.
• Consultant dermatologist Dr. Jinah Yoo states that double cleansing is largely unnecessary for the body and can remove protective lipids.
• Experts warn that repeated washing with strong cleansers can leave skin dry, tight, and irritated, particularly in autumn and winter.
• Dr. Girish Gupta asserts there is no evidence that double cleansing is more hygienic and suggests it may do more harm than good.
• A second cleanse may be useful after heavy exercise, swimming, or when removing water-resistant sunscreen, but should not involve strong cleansers or scrubs.

Background

This story follows a broader trend of increasingly elaborate body care routines, where products like serums and retinoids are becoming common. It contrasts with earlier concerns about excessive showering time among Gen Z, highlighting a shift from duration to complexity in hygiene habits.

Why it matters

The rise of social media-driven skincare trends can lead to widespread skin damage if followed without medical advice. Understanding the difference between effective hygiene and over-cleansing helps consumers protect their skin barrier and avoid unnecessary irritation or medical conditions like eczema.

What to watch

Consumers are advised to monitor their skin for signs of dryness or tightness after showering. Those with sensitive skin or eczema should avoid fragranced cleansers and double cleansing, opting instead for non-fragranced moisturizers. Dermatologists recommend consulting a professional if skin irritation persists.