Taste test reveals insect protein bars outpace cereal bars in curiosity and preference
TL;DR
A small Portuguese study measured brain activity and heart rate of 38 adults tasting an insect protein bar and a cereal bar, finding higher curiosity and attentiveness during the insect-bar tasting, and a majority preferred the insect bar—suggesting exposure may reduce disgust toward insect-based foods and boost openness to sustainable protein sources; results are preliminary and based on a limited sample.
Topics:healthscience#consumer-perception#insect-based-foods#pilot-study#science#sustainability#taste-testing
- Bug-based foods could win over skeptics with a single taste, researchers say Fox News
- Crunchy, Sustainable & Surprisingly Tasty: The Rise Of Insect Cuisine Yahoo
- Think you'd never eat bugs? Research says you might—and you may even like it Phys.org
- People Who Dread Eating Insects Often Like It More Than They Expect, Brain and Heart Data Show ScienceBlog.com
- Bug bites: Research shows consumers open to insect protein following first taste Food Ingredients First
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