Bud Light Exec Takes Leave Amid Boycott Calls Over Transgender Influencer Partnership.

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Source: CNBC
Bud Light Exec Takes Leave Amid Boycott Calls Over Transgender Influencer Partnership.
Photo: CNBC
TL;DR Summary

Anheuser-Busch InBev's marketing executive, Alissa Heinerscheid, who oversaw the partnership between Bud Light and a transgender influencer, Dylan Mulvaney, is taking a leave of absence after calls for boycotts from some angry customers. Todd Allen, global vice president of Budweiser, will replace her. The partnership between Bud Light and Mulvaney brought criticism from people who said they're angry about the world going "woke." Anheuser-Busch InBev's stock is down 1.8% since Mulvaney's April 1 video showing herself taking a sip of Bud Light.

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