Bud Light faces backlash and sales drop over transgender influencer controversy.
TL;DR Summary
Anheuser-Busch has placed two executives on leave following backlash from conservative media over Bud Light's sponsorship of two Instagram posts from transgender influencer Dylan Mulvaney. The beer maker sponsored two Instagram posts by Mulvaney and sent her a can of beer with her face on it. The executive shakeup comes amid a backdrop of legislation targeting transgender people and the growth of anti-trans rhetoric among conservative politicians.
- Bud Light owner places two execs on leave after transgender influencer backlash CNN
- Bud Light suffers 'staggering' 17% sales plunge amid Dylan Mulvaney controversy New York Post
- How Bud Light Handled an Uproar Over a Promotion With a Transgender Advocate The Wall Street Journal
- Fmr Anheuser-Busch exec on Bud Light marketing VP taking leave of absence: Who will it be accountable to? Fox News
- Second Bud Light marketing exec placed on leave after Dylan Mulvaney backlash New York Post
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