South Carolina Leads Nation in Gen Z Migration as Affordability and Charlotte Jobs Drive Move

Key points

• South Carolina gained 22,843 Gen Z adults via interstate migration in 2024, the highest net gain of any state.
• LendingTree analyst Matt Schulz cites affordability and access to Charlotte’s job market as primary drivers for the move.
• California experienced the largest net loss of Gen Z residents, with 58,109 young adults leaving the state.
• Texas was the top destination for Californians leaving, absorbing 19,287 of them.
• Schulz notes that Gen Z mobility impacts future economic sectors, including housing, auto loans, and small business ownership.

Background

This migration trend builds on earlier data showing South Carolina added over 59,000 residents from other states between 2022 and 2023, gaining approximately $4.1 billion in income. The state previously held the nation’s largest per-capita net gain, though Texas and Florida attracted more total newcomers. Recent political shifts, including Democratic gains in South Carolina Senate races and President Trump’s campaign stops in the state, highlight the region's evolving demographic and political landscape, though the current migration data focuses on economic factors rather than political affiliation.

Why it matters

The influx of young adults into South Carolina signals a shift in labor markets and consumer behavior. As Gen Z enters the workforce, starts families, and makes major purchases, their relocation patterns will influence housing demand, local economies, and business growth across the Southeast. The state’s ability to attract young talent may enhance its long-term economic resilience and competitiveness against traditional migration hubs like Texas and Florida.

What to watch

Analysts expect continued migration of young adults to affordable Southern states as they seek career stability and cost-effective living. Future data may reveal whether South Carolina’s momentum sustains or if other states, such as Missouri and Tennessee, close the gap. The economic impact of this demographic shift will likely become more pronounced as these new residents engage in housing markets and start businesses.