From Success to Action: Earth Day 2023's Policy Wins and Community Protection.

Earth Day has become a marketing holiday for companies, organizations, and governments to give themselves an appealing personality as someone who cares and is trying to help. Environmentalism has become normalized to such a degree that it's now as innocuous as "do you like puppies and kittens?" and caring about the environment has become widely popular. However, Earth Day is just a tool for connecting people who share pro-environment beliefs and getting them to do something about it, and it has become a branding opportunity for companies to capitalize on sustainability and market themselves as "sustainable brands."